Prime Minister youth Development Program

SMM 

(SOCIAL MEDIA MARKETING) 

Topics are Covered 

E-commerce

E commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet and other computer networks.

Domain of E-commerce

• (B2B) Business to Business 

• (B2C) Business to Consumer 

• (C2C) Consumer to Consumer

B2B Business to Business

Business to Business electronic commerce typically take the form of automated process between trending partners and perform in much higher volumes.  

B2C Business to Consumer

Business to consumer (B2C) refers to the transactions conducted directly between a company and consumers who are the end-users of its products or services.

Consumer to Consumer   

Consumer to consumer, or C2C, is the business model that facilitates commerce between private individuals. Whether it's for goods or services, this category of e-commerce connects people to do business with one another

Marketing 

Marketing refer to the activities of a company associated with buying, advertising, distributing or selling a product or Services.

4p's of Marketing

Digital Marketing 

Cover all Marketing efforts that use an electronic device or the internet.

 

Important Skills to Become a Digital Marketing

• Content
• Word Press
• Graphics Designer
• Analysis
• Passion
• Practice
• Learn new Things

Search Engine Optimization

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

 

Factor of Search Engine Optimization (SEO)

 

Search Engine Marketing

Search engine marketing (SEM) is a type of internet-based marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines. 

What Is Social Media ?

Social Media is a platform that let us participate in social networking. We can share our posts on various social media platforms to improve business visibility.

Social Media Marketing is the art of using social networking sites to attract/engage audience.

History of Social Media Marketing

• usernet lunched in 1979 

  
  

  

• Allow user to post on news group

• 1990 sites and forum were on peak

• Apple launched its friendter in2002 million of user

• Hi5 and linkedin in 2003

• Facebook launched 2004  

 

 

 

Importance of Social Media

The importance of social media is unbeatable.It is a powerful channel of marketing — a game changer for any business.It provides us the flexibility to communicate at both personal as well as business levels .Business owners can improve search rankings, leads,sales, and traffic using search media.This can be done at reduced marketing expenses.Besides business, it is a cool platform to connect with friends and dear ones.

Classification of Social Media Tool. 

 

Approaches To Social Media Marketing  

Types of Digital Marketing

• Digital Wavelength

• Search engine Optimization 

• Social Media Marketing

• Email Marketing

• Display & video advertising

• Affiliate Marketing 

• Influencer marketing  

 

Email Marketing

Email Marketing is equivalent to permission based marketing. Its all about how you drive it.

Affiliated Marketing   

Affiliated marketing is a process of making people your sale partner and give them commission when they sales your goods online.

 

Influencer Marketing  

Influencer Marketing is a process of using the influence of digital Personalities, celebrates and though Leaders to spread the word about your brand.   

 

Types Of Influencer