Instagram

Intagram

Instagram

Introduction Of  Instagram:

The social media era is well and truly underway and photo sharing app Instagram is one of the biggest hot topic social platforms. We'll show why it's important and how to get started.Instagram is essentially a camera smartphone app with a social community built behind it for sharing images. The app was purchased from its creators in 2012 by none other than the world’s leading social media network, Facebook.Instagram was designed to capitalize on the ever improving technology crossover between smartphones and photography. Year on year new mobile devices focus on their built-in camera functions as a key selling point, mostly due to the increasing photo and short video-led world of social sharing.

How To Use Instagram 

Importance Of Instagram

• Instagram is the fastest growing social media platform in the world at present
• It has over 400 million worldwide users (December 2015)
• It is also the social media platform with the highest rate of user engagement
• The platform is estimated to receive over 100 million new image uploads per day
• Users engage via comments or likes and the platform produces over 10,000 engagements every second

Instagram has huge penetration with the tech savvy Millennial audience (18-30) who are also the top online spending demographic.
Health, beauty and fashion are dominant categories within Instagram but travel and food are also very popular.
Until recently Instagram was completely untouched by advertising formats. A user’s Instagram timeline is only populated with images posted by other users they have purposely elected to ‘follow’. Thus the platform is seen as one of the most controlled and non-invasive social media platforms around. That said, despite being the least invasive, Instagram has a very personal connection with its users. It’s often said to be a highly motivational and inspiring platform within which personal discovery is seamlessly promoted.

Instagram has added video functionality to their platform within the last 12 months. This allows for videos (with sound) of up to 15 seconds to be used in place of an image. As a brand, this means you can use Instagram with a greater range of creativity. You can also use it to build a more personal connection with users. Some Instagram users have earned celebrity status similar to that enjoyed by YouTube Bloggers (Video Bloggers) showing just how powerful the platform can be and why it’s worth including in your social media marketing plan.

Marketing On Instagram

How To Create And Promote Business Page On Instagram

• Login With Your Instagram Account 

• And Use Facebook Account

• Click On Symbol

• Click On Setting

• Select Switch To Business Account

• Click On Continue (4 Times)

• Choose Categories For Your Business Profile

• Click On Next

• Again Click On Next

• Input Page Title

• Select Category

• And Click On Done

• Choose Page (If You Connect To Facebook)

• Click On Don't Connect To Facebook

• Click On Go To Profile

• Click On Share Your First Video Or Photo

• Select Images Or Videos
  

• Write Caption Of Your Brand

• Click On Share

• Click Finishing Up

• Click On Promotion

• Promote Your Page 

• And Click On Promote